Effective Date: April 30, 2025
Last Updated: April 30, 2025
Florico (“we,” “our,” or “us”) values your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our website, place an order, or interact with our services. By accessing or using florico.com (the “Website”), you agree to the terms described herein.
We collect both personal and non-personal information when you interact with our website and services.
a. Personal Information
This may include:
-Full name
-Billing and shipping address
-Email address
-Phone number
-Payment information (processed via third-party payment processors)
-Gift recipient details (name, address, message)
b. Non-Personal Information
Automatically collected data, such as:
-IP address
-Browser type
-Operating system
-Referring URL
-Device identifiers
-Website usage statistics
We use cookies and similar technologies to collect some of this information. You can manage cookie preferences via your browser settings.
Florico uses collected information for the following purposes:
-To process and fulfill your orders
-To provide customer support
-To personalize your shopping experience
-To improve website functionality and user experience
-To send order confirmations, updates, and relevant notifications
-To send marketing emails (only if you’ve opted in)
-To detect and prevent fraud or misuse
We do not sell your personal data to third parties.
If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:
-Contractual necessity: to fulfill an order you place
-Consent: for optional services such as email marketing
-Legitimate interest: to improve our services and prevent fraud
-Legal obligation: if required to comply with laws or regulations
We may share your information with:
-Service providers (e.g., payment processors, delivery partners, email providers)
-Legal authorities when required by law or to protect our rights
-Business transfers: in case of a merger, sale, or acquisition, user information may be transferred as part of the transaction
All third parties are required to comply with applicable data protection laws and only process information as necessary.
We retain your personal information for as long as necessary to:
-Fulfill your orders and provide services
-Comply with legal obligations
-Resolve disputes
-Enforce our agreements
After that, data is securely deleted or anonymized.
Depending on your location, you may have the right to:
-Access your personal data
-Correct inaccurate information
-Request deletion of your data
-Withdraw consent for marketing communications
-Object to processing
-Request data portability
To exercise your rights, contact us at: privacy@florico.com
You may opt out of marketing communications at any time by:
-Clicking the “unsubscribe” link in our emails
-Updating your preferences in your account settings
-Contacting us directly
Please note: transactional emails (e.g., order confirmations) are required for service delivery and cannot be unsubscribed from.
Florico does not knowingly collect or solicit personal information from children under 13. If we become aware of such collection, we will delete the data immediately.
We use industry-standard safeguards to protect your information, including:
-Secure Socket Layer (SSL) encryption
-PCI-compliant payment processing
-Firewalls and access controls
-Regular vulnerability assessments
While no system is 100% secure, we are committed to maintaining the highest levels of protection.
Our services are operated in the United States. If you are located outside of the U.S., please note that your information will be transferred to, processed, and stored in the United States, where data protection laws may differ from those in your country.
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised “Last Updated” date. We encourage you to review the policy periodically.
If you have questions or concerns about this Privacy Policy or your personal data, please contact us:
Florico, Inc.
1500 Dragon St Suite 1611, Dallas, TX 75207, USA
Phone: +1 972-740-8858
📧 Email: privacy@florico.com
🔐 Florico is committed to transparency, security, and respect for your privacy — every bouquet, every time.
